The new Sevin Nyne tanning mist, which will launch online on April 15th at Sephora, is named for Lindsay’s favorite numbers (just like the 6126 leggings were named for Marilyn Monroe’s birthday). Lindsay says:

“As much as I love the sun, it is so bad for your skin. I have tried every product on the market and never found something that I loved.”

The product was developed with Lori Simon, a “tanning expert” who has been bronzing Lindsay for events for many years and who helped her perfect the recipe. The chemical-free Sevin Nyne has DHA as the active ingredient, with caramel, Chardonnay extracts, gogi berry and a sugar-coconut base as other elements. It was important to Lindsay to have a natural product. The color from using the mist will last 4-5 days, less than other products, but it’s a much more natural alternative. Lindsay also says Sevin Nyne is streak-free and “smells delicious”.

The new product was originally expected to be released under her company, Stay Gold LLC and the Stay Gold Collection branding. However, it was decided to change the branding. The Sevin Nyne tanning mist will be available for $35 – online at Sephora on April 15th, in stores May 1st.

Photos: Lindsay shopping at AT&T and at Wireless Max on March 11th. (Photos by David Aguilera/BuzzFoto.com)

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Radar reports that Lindsay’s new line, the Stay Gold Collection, will be out this Spring! The collection will include a self-tanner along with other cosmetics such as a bronzer and a tinting cream.

Lindsay, whose skin is quite pale, has a lot of experience using tints and bronzers. She wanted to create something with a nicer smell and with all-natural ingredients.

Image: Pacific Coast News

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“I haven’t changed my eating habits. I go to yoga once a week, but I don’t go more than that because I’m too lazy.”

So, with her eating habits in tact, Lindsay again makes reference to the stress in her life. Lindsay says she’s been taking a lot of meetings for movies, as well as for her other design projects under her company, Stay Gold.

Lindsay let drop that she’s doing a self-tanning line for Sephora and that she’s doing a diamond jewelry line (no fashion house announced).

Lindsay Lohan Interview

Image: Pacific Coast News

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Stay Gold LLC was developed by Lindsay Lohan, her manager Jenni Muro (who Lindsay also started a film company with 8 months ago, Crossheart Productions), Kristi Kaylor and Sarah Haynes Heath.

Lohan “has a huge amount of exposure [to] many brands and products,” said Kaylor, 36, a former TV producer who had launched an online teen network with Jennifer Aniston and ran Warnaco’s junior swim business. “She knows what is missing from the marketplace.”

The starlet, turned fashion and beauty entrepreneur, will also be developing out the “6126 by Lindsay Lohan” brand, which is currently just the leggings line. The leggings line sold out soon after it launched, but the company has plans to extend the line to have a lower-priced series of leggings to appeal to the mass market (instead of just high-end leggings). They are expected to make it to the shelves next spring.

They opted to create a new brand with 6126 products, rather that tagging Lindsay Lohan’s name onto various products, in order to help make the brand accepted on the retail floor.

Stay Gold is developing the new self-tanner for the 6126 brand. It will be an odor free product with all-natural ingredients. Lindsay is said to be working on the product, prompted by her own fair skin and desire to have a product that works well. You can expect to see the new self-tanner hit higher-end stores like Nordstrom and Sephora.

A new shipment of 6126 leggings is on its way to retailers such as Henri Bendel and Intermix in New York, Harvey Nichols in London, and Intuition, Madison and Lisa Kline in Los Angeles.

Sources: WWD, NY Mag, Bella Sugar Image: used with permission by Newscom

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