While checking out the contest, I also realized there’s now a website for 6126!! I don’t know when the site launched, but I didn’t know about it before now. Here’s a screenshot of the website:

The 6126Colleciton.com website features a store where you can purchase the 16 different leggings designs, including 5 Spring designs. Check it out!

Screenshot: 6126collection.com

Post from: Lohan Groupie

Also recall, Lindsay is currently working on launching 5 styles of 6126 tights this summer!

Via Nylon ; Image: Nordstrom

Post from: Lohan Groupie

I also dug up two recent reviews of Sevin Nyne – one from Allure (”pretty good!” results) and one from Washington Post (who didn’t like the smell).

Post from: Lohan Groupie

It’s also been revealed that the older man who took Lindsay to the tide pool in Maui, Ben Holz, is just friends with Lindsay. Apparently they are mutual friends with Woody Harrelson, who asked Ben to show Lindsay around the island.

The other woman posing with Lindsay is Lorit Simon, who co-developed Sevin Nyne with Lindsay.

Images: INF & PR Photos (last set)

Post from: Lohan Groupie

I don’t know any details of the event, and Sephora doesn’t list it on their site, aside from the fact that Lindsay & Lorit Simon (co-creator of the product) will be at the launch at the Sephora Santa Monica store at 6:30pm (be way earlier!). I just heard about this event now, it wasn’t well publicized, so you may not be able to get into the party without an RSVP.

If you go, and Lindsay is there, do send me photos!

Image used with permission

Post from: Lohan Groupie

The new website features an “evolution of tanning”, and of Lindsay’s desire to perfect the tanning formula. The “how it began“ section outlines how Lindsay Lohan worked with airbrush tanner expert Lorit Simon to take the perfect airbrush tan and make it into a consumer product. The website also includes a section with Tips, as well as a how-to video.

Sevin Nyne is the first product to be released in Lindsay’s line of beauty products, all of which will be “dedicated to cherishing your skin.”

Sevin Nyne Promotional Photograhy

I now have the opportunity to share with you the images from Lindsay Lohan’s photoshoot for Sevin Nyne!

Screenshot: Sevinnyne.com / Images used with permission

Post from: Lohan Groupie

“The 91-second snippet… is actually a commercial for her leggings and hosiery line, 6126, and self-tanner, Sevin Nyne. After all, Lohan combines the number-based names of the brands for her fictitious member ID for the matchmaking service. She also spritzes a can of the tanning mist on her already bronzed face in the video.”

However, they forget that Lindsay named those products after her favorite numbers, so it seems appropriate she’d re-use them here. And why not, they are her brand! Lindsay’s partner in 6126 and Sevin Nyne says they decided to laugh at the “over-the-top rumors” that were spreading. Lindsay Lohan co-wrote the script.

Here’s the video again as a reminder:

I think, more than selling her products, what this video does is sell LINDSAY. To remind people that she’s here, she’s funny, and she’s bouncing back in all ways. So, if the video is an ad for Lindsay, I’d say it’s doing a fantastic job!

QUICK STATS:

Lindsay Lohan’s video on FunnyOrDie – 1,983,186 views as of April 15th at 2:35PM PSt.

There are also dozens of copies of the videos spreading on YouTube. I’d call that a success! If Lindsay continues to use social media like this, she’ll have control of her brand – her career – in no time.

Post from: Lohan Groupie

Lindsay will be developing a line of hosiery to go along with her leggings line. This summer Lindsay plans to launch 5 styles of tights, including matte and shiny blacks and nudes. There’s even one pair with a black leg and a white leg – very Alice in Wonderland! Anyway, each of the 5 tights will be figure-taming, making them a very attractive option.

“Tights are another staple, just like leggings. For girls that don’t want to wear socks with their leggings, tights are a natural alternative. They are sexy and a classic staple.”

The new 6126 hosiery line will be available in LA in July at Intuition for $18 per pair, with more distribution to follow. For current leggings available, check out Intuition or FDL.

Image: Intuition

Post from: Lohan Groupie

The tanning mist uses only natural ingredients, with caramel, Chardonnay extracts, gogi berry (an antioxidant) and a sugar-coconut base. The airbrush-style mist makes it easy to apply with a streak-free result. Even the scent is nice, not like many other products on the market.

Sevin Nyne Tanning Mist, the first in the Sevin Nyne product line, sells for $35. The aluminum can is CFCs free and can be recycled. Sevin Nyne is not animal tested. The product is named for Lindsay’s lucky numbers, 7 and 9. A portion of proceeds from the product will go to skin cancer awareness charities, with Lindsay and her partner encouraging men and women to “cherish their skin.”

Image: Sephora.com

Post from: Lohan Groupie