Lindsay Lohan Launches Brand Development Firm
September 25, 2008 by Arieanna
Lindsay Lohan has put her business hat on to launch a new brand development firm called Stay Gold. Their first new product under development is a self-tanner expected to hit the markets in 2009.
Stay Gold LLC was developed by Lindsay Lohan, her manager Jenni Muro (who Lindsay also started a film company with 8 months ago, Crossheart Productions), Kristi Kaylor and Sarah Haynes Heath.
Lohan “has a huge amount of exposure [to] many brands and products,” said Kaylor, 36, a former TV producer who had launched an online teen network with Jennifer Aniston and ran Warnaco’s junior swim business. …read more