Lindsay Lohan Launches Brand Development Firm
September 25, 2008 by Arieanna
Lindsay Lohan has put her business hat on to launch a new brand development firm called Stay Gold. Their first new product under development is a self-tanner expected to hit the markets in 2009.
Stay Gold LLC was developed by Lindsay Lohan, her manager Jenni Muro (who Lindsay also started a film company with 8 months ago, Crossheart Productions), Kristi Kaylor and Sarah Haynes Heath.
Lohan “has a huge amount of exposure [to] many brands and products,” said Kaylor, 36, a former TV producer who had launched an online teen network with Jennifer Aniston and ran Warnaco’s junior swim business. “She knows what is missing from the marketplace.”
The starlet, turned fashion and beauty entrepreneur, will also be developing out the “6126 by Lindsay Lohan” brand, which is currently just the leggings line. The leggings line sold out soon after it launched, but the company has plans to extend the line to have a lower-priced series of leggings to appeal to the mass market (instead of just high-end leggings). They are expected to make it to the shelves next spring.
They opted to create a new brand with 6126 products, rather that tagging Lindsay Lohan’s name onto various products, in order to help make the brand accepted on the retail floor.
Stay Gold is developing the new self-tanner for the 6126 brand. It will be an odor free product with all-natural ingredients. Lindsay is said to be working on the product, prompted by her own fair skin and desire to have a product that works well. You can expect to see the new self-tanner hit higher-end stores like Nordstrom and Sephora.
A new shipment of 6126 leggings is on its way to retailers such as Henri Bendel and Intermix in New York, Harvey Nichols in London, and Intuition, Madison and Lisa Kline in Los Angeles.
Sources: WWD, NY Mag, Bella Sugar Image: used with permission by Newscom
beautiful Lindsay!
wha is the amount of money she has tell now does anybody know and ofcourse its not 7 million it more but if u know tell me plzz
this is major
love you linz
lindz was amazing on UGLY BETTY last night
Many bloggers wrote that she was close to being broke,but i realy doubt that since she works from 10-11 years old,and last year even though it was a bad year for her she manage to mae 3,4 million.I do wonder how much she gave her family all these years.It seems she worked for everybody,her parents her siblings raisin.No one else seemed to work in her family and she also payed her fathers debts.
How was she in Ugly Betty last night.I couldnt see it,any details?
wow thats cool dose anyone here have her leggings ?>
Good for you honey…LLove you fashion GODDESS…peace
P.S. I’m going on vacation today in Greece…So i don’t know if i will be able to visit LohanGroupie…So i’m a little sad:(….I’m staying 9 days…And without seeing Lindsay it will be like a lifetime…I will miss you guys so much…And of course i will miss my Goddess Lindsay…Hope to see only great things when i get back…bye allzz…peace
bye, Dave! well miss ya! and about Lindsay! she looks absolutely stunning in this pic! Good luck with the buisness, Lindsay! Love ya, beauty queen! peace xoxo
we`ll*
hey ges what lindsays dad i think is finelly going to be out of her life. she is geting another ode of pertechon agents him. he will never be i n her life ever again i hope hes happy with what he has done he cused this hes the onley won to blame fore not having a relashinship with his dauther. im just happy because he can never hurt her again. let me now your thaouts.
dave where in greece?